Less Rain - Innovative Interactive Design | Being Henry

The Daily Oracle
Insanely Driven

Being Henry Interactive Film

info

A collaboration between The Brooklyn Brothers, Somesuch & Co and Less Rain, ‘Being Henry’ is an interactive film about choices.

Each choice takes Henry on a different journey through a multiple strand story, and each choice also dictates a particular specification of Range Rover's Evoque model – the results of which you find out when the film has played at the end.

our role

Planned from the ground up as an interactive experience, it merges storytelling and interactivity in a seamless and intuitive way. As the digital production partner, Less Rain has been responsible for art direction, design, animation and software development, resulting in a beautifully crafted and flawless interactive experience.

touchscreen

Being Henry was also part of the Evoque Experience tour which took place across 45 cities worldwide including New York, Paris, Milan, Sydney, Sao Paulo, Madrid, Cannes and Dubai. The entire Being Henry website was redesigned for touchscreen use and the user interactions at decision points were streamlined. We built in custom analytics software so we could track which paths through the film people in different cities took.

X CLOSE

^TOP

Being Henry image 1 of

Being Henry image 2 of

Being Henry image 3 of

Being Henry image 4 of

Being Henry image 5 of

Being Henry image 6 of

Being Henry image 7 of

Being Henry image 8 of

Being Henry image 9 of

Being Henry image 10 of

Being Henry image 11 of

Being Henry image 12 of

Being Henry image 13 of

Being Henry image 14 of

Being Henry image 15 of

Being Henry image 16 of

Being Henry image 17 of

Being Henry image 18 of

Being Henry image 19 of

Being Henry image 20 of

Being Henry image 21 of